As part of efforts to promote the culture of Southwest people, Goldberg is sponsoring various cultural festivals across the region, which included Oranyan festival celebrated by the people of Oyo town.
Oranyan starts today September 4th, 2017, in the ancient town.
The festivals, which include Osun Osogbo, Udiroko, Oranyan, Ojude Oba, Olojo and Oyemekun, are scheduled to hold between this August and November yearly.
Portfolio Manager Mainstream Lager and Stout Brands, Nigerian Breweries Plc Emmanuel Agu said the sponsorships were in line with its three-point agenda of culture, respect and enjoyment.
These old festivals are among the elements that bind the Yoruba together, and they represent the norms and values, which are highly cherished in Yorubalan.
Agu recalled that Goldberg has been a lead sponsor of cultural festivals in the Southwest, which was the brand’s way of displaying respect for the people.
Across the Southwest cities, where these festivals hold, Goldberg’s sponsorship impacts economic activities, apart from the colour, grandeur and enjoyment it adds to the festivals.